gps for your strawberries
May 26th, 2010 Comments Off
research, product strategy
At a time in history when the average person is so disconnected from their food supply and when one of the side effects of that industrialization is an increase in food borne illness, HarvestMark saw a great opportunity to solve two problems with one little piece of technology.
Their innovative tracking systems can tell consumers exactly where their meats and produce come from; even what day your strawberries were picked and by whom! The objective is not only to be able to track where food has been distributed when there is a salmonella outbreak, but to connect consumers to the people who grow and supply their food.
I conducted a series of customer ethnographies designed to gain insight into behavioral patterns and then provided recommendations as to how this technology could be developed into a product for the consumer marketplace.
