health care you can navigate
Medicine is just starting to explore the world of patient-centered design. An innovative start up, Take Care Health delivers quality clinic medicine at local Walgreens. In order to deliver the best care at affordable prices, the TCH team new that technology would play a key role in solving problems important to both the patient and the business (e.g., load balancing).
But before anyone dove into building technology for technology’s sake, we took a deep dive into the complete patient experience. We broke the system down into key interaction, evaluated medium-by-medium, and then architected a platform using the best combination of solutions to meet the patients’ needs.
TCH knew it wasn’t about a kiosk or a mobile device or a phone center. They new it was about a system, one designed around their patients.
This project is available on archive.
For more information about this or other projects, email me at kristinavpifer [at] me [dot] com
i’m on a bus
Sure, they have leather seats and super fast wi-fi. But let’s face it, you’re still on a bus. So off we went to do a little guerilla ethnography work (read: hanging out at bus stations) in search of a brand differentiator.
Our nugget of human truth: booking a ticket is almost as painful as riding a bus. So our first little big win was a travel basket – the industry’s first. Commuters can reserve multiple itineraries before checking out just once. Sounds simple, right? But go see if you can find it somewhere else!
We also paid attention to the details with little things like trip memory: the site remembers your last ride and we automatically flip your itinerary and post today’s remaining buses when you revisit a few days later. Because, as it turns out, vacation riders, while traveling round trip, usually only book one-way tickets.
Visit the current site at www.boltbus.com
For more information about this or other projects, email me at kristinavpifer [at] me [dot] com
no side effects
Based on your health history, prescriptions, and insurance coverage, Destination Rx is the easiest way to manage multiple prescriptions, including making sure you’re always getting the best out-of-pocket price. The whole thing is very medicine 2.0.
But drugs are a tricky business; we worked hard to develop an experience that simplified the complex, was inviting, and inspired trust in their consumers. At its core, this was a great information design and brand development exercise.
Visit the current site at www.drx.com
For more information about this or other projects, email me at kristinavpifer [at] me [dot] com
it’s not about your phone, it’s about you
The number of features our mobile phones support has exploded in the last 15 years. Even back before the iphone some were asking, “are we missing something?” We worked with seven mobile to explore a series of models that were less modal-centric and more people-centric.
Because the human truth is that you use your phone to talk to, SMS with, email, and share photos with the ones you love (or at least work for). And because your phone isn’t about your tasks, it’s about your life.
This project is available on archive.
For more information about this or other projects, email me at kristinavpifer [at] me [dot] com
shopping for a better way to shop
Shopping online should be easier, not more difficult that shopping in-store. But Safeway had a real challenge: they couldn’t change the site navigation structure because it was tied to their store inventory system (I know, I know).
To side-step the navigation constraints, we came up with a nice little solution: custom navigation. A mash-up between search and browse, a shopper could type their grocery list into this nifty little post-it and the search results would display as a custom left-hand navigation, where by each “category” bubbled up the most relevant products (what you usually buy, what’s on sale, what’s most popular).
The net result: shopping time was reduced from about 60 minutes to about 15 minutes. And you could still shop without pants.
This project is available on archive.
For more information about this or other projects, email me at kristinavpifer [at] me [dot] com
runners are tech junkies, too
Here’s a little nugget of truth for you: runners love data. And for a serious runner, a shoe is a considered purchase on par with buying a new car. So we wanted to design a site that made the task of comparing and contrasting easy and beautiful. We wanted a site that made you want to run.
I worked with Carat Fusion to concept and design a site experience rich in detail, but flat in architecture, so it would be easy for a runner to toggle back and forth and back and forth and back and… well, you get the idea.
This project is available on archive.
For more information about this or other projects, email me at kristinavpifer [at] me [dot] com
are tomatoes ok?
YottaMark helps keep food safe. Their technology is pretty revolutionary. They can track the source of your food to within and few days and a few acres from where it was sourced. A successful business-to-business technology, YM was looking to bring the value of their technology to the everyday consumer.
I worked with YM to conduct an ethnography and product strategy in hopes of creating a new marketplace for information that consumers have never before had access to.
This project is available on archive.
For more information about this or other projects, email me at kristinavpifer [at] me [dot] com
nine months in the making
After almost a decade without an update, babycenter.com was in need of a major do-over. So we worked for nine months (no joke) to bring smart UI filters, organization, new features, and the development of a personal algorithm.
The thing is, moms are tired; they’re sleep deprived. Easy was job number one. We made sure to design a site that does the work for her, bubbling up the most useful information based on her implicit preferences, behaviors, experience as a mother, and child’s developmental stage.
The result was a deceptively simple architecture and navigational structure, whereby each mom’s experience of babycenter content is completely unique to her and her family. Awe, isn’t that special?
Visit the current site at www.babycenter.com
For more information about this or other projects, email me at kristinavpifer [at] me [dot] com
tech for the rest of us
When Yahoo! launched their new tech channel in 2007 knowing their users required a different approach to understanding technology.
I worked with Odopod to lead the initial UI design for the channel. We focused on “tech comparisons my mom could understand.” So we had to leave the tech/clutter/babble behind and create controls and organization that allowed our less than tech savvy mamas to get it, because we didn’t want them calling us, either.
Visit the current site at tech.yahoo.com
For more information about this or other projects, email me at kristinavpifer [at] me [dot] com
printers with personality
Come on, you know you’ve always wondered what printer best exemplifies your personality. Admit it. BSSP came up with the epsonality brand, my group came up with the widget that let you find it.
This project is available on archive.
For more information about this or other projects, email me at kristinavpifer [at] me [dot] com
